Things to Do in Otavalo

Nestled in the Imbabura province about two hours north of Quito, Otavalo sits in a valley surrounded by volcanic peaks that seem to change color with the light. The town itself might feel unremarkable at first glance, but it's actually home to one of South America's most vibrant indigenous markets and a thriving community of Kichwa artisans who've been weaving textiles for centuries. You'll notice the distinctive dress of local Otavaleños - men in white pants, blue ponchos, and long braids, women in embroidered blouses and dark wraps - which gives the place an authenticity that feels genuine rather than performed for tourists. What makes Otavalo particularly compelling is how it balances tradition with a surprisingly cosmopolitan energy. The Saturday market draws vendors and buyers from across the Andes, but the town has also attracted international artists and musicians who've settled here, creating an interesting cultural mix. The surrounding landscape doesn't hurt either - you're within striking distance of crater lakes, cloud forests, and indigenous communities that welcome visitors with a warmth that can catch you off guard.

The food scene centers around hearty Andean fare with plenty of potatoes, corn, and fresh trout from the local lakes. You'll find simple comedores (local restaurants) serving almuerzo (set lunch) for $2-4, which usually includes soup, a main course, and fresh juice. For something more upscale, try restaurants like Quinde or Ali Shungu that put creative spins on traditional ingredients. The Saturday market also offers excellent street food - the empanadas and fresh fruit are particularly good. Don't miss trying cuy (guinea pig) if you're feeling adventurous, though it's definitely an acquired taste.

The dry season from June to September offers the most reliable weather for outdoor activities and market browsing, though you'll be competing with more tourists and higher prices. The shoulder seasons of April-May and October-November can be ideal - you might catch some rain but the crowds thin out and the surrounding countryside is particularly lush. Interestingly, many locals prefer the rainy season months when the landscape is greenest and the cultural calendar is most active, though you'll need to pack accordingly for afternoon showers.